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Facebook in healthcare - Can it really get you new patients?

You're a healthcare professional grounded in science and anatomy and clinical evidence. Facebook is a social media platform filled with cute animals and mildly humorous memes. It's no wonder that there is some apprehension about whether Facebook really can add value to your business and even grow your client base (and revenue!).

The proof, however, is definitely in the pudding. There certainly is a good reason that so many businesses invest a significant amount of time,