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Word Prescription opens its digital doors! But why? And why healthcare content?

October 9, 2017

 

 

Great question! I must admit, I definitely hadn't anticipated being here when I first attained my Bachelor's degree and set out into the clinical world of treating patients. In fact, I love clinical work! The feeling you get when you know you've made a significant impact on a person's quality of life through treatment and education is extraordinary. 

 

As it turns out, helping other practitioners reach their patients so they can use their years of skills and experience to treat them and improve their lives is just as, if not more, rewarding. For me anyway. I've always loved writing. I really enjoyed the writing I did as part of the business development for a clinic I worked for when I was practicing. 

 

Then one day, 2 or so years ago, I met a man on a train in Sydney.. Seriously.

 

A man I presumed to be in his 50's sat down next to me on the train out of the city. I have no idea how we came to get chatting, but before long, I found out that he, his wife and their two kids lived in Gymea, south of the city. Moreover, that he has his own Physiotherapy clinic there and has been practicing for over 25 years. 

 

That's not the interesting part though.

 

I asked him for his website (always good to know of genuine and caring practitioners to recommend and refer to) and he simply said: "I don't have one".

 

No website. Not on Google Locations. No Facebook or social media. Nothing but the good old word-of-mouth, big-sign-outside approach. 

 

Don't get me wrong - he sounded like his business was doing okay. He inferred that he had been there for a long time, had a good location and built a good reputation in the area. That's fantastic. But I couldn't help but think...

 

Here is this caring, skilled practitioner with so many years of experience, who has the ability to help so many more people.. But how can he if no one can find him? If he has no online presence in an age where people will Google "Physiotherapist Gymea" and nothing will come up for him? And that genuinely made me disheartened.

 

I asked him about it and he said he genuinely didn't know where to begin. And that was the spark I needed to ignite the idea that I could combine my love for healthcare and people with my love of writing and that something really great could come of it that would end up helping more people than I ever could as a single practitioner. 

 

And just like that, the vision behind Word Prescription was born. My mission is to create effective, captivating and masterful medical content that connects patients to practitioners and helps grow businesses to reach more and more patients. I want you to be able to use your skills and training to change lives. 

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