If you haven’t already experienced or heard about the power of video marketing for your healthcare clinic then you’re missing out! Seriously. With 75 million people each day watching videos in the US alone, videos are taking over - just check your Facebook newsfeed and you’ll see what I mean.
Videos not only distinguish a company as forward thinking and innovative, but provide valuable information to your clients in an easy, clear and effective way - when done right of course.
I had the immense pleasure of spending a day with a client a couple of weeks ago filming videos (and even drone footage!) as well as reviewing their other videos and it was absolutely fantastic. We were able to deliver the key messages easily and use equipment within the clinic to show the audience what we meant (and what they need!) in a great and effective way.
If you’re not convinced that videos are worth your marketing budget, here are 5 stand-out facts on the impact of videos that I found in a clever infographic (thanks Hyperfine Media!):
Videos in an email result in a 200-300% increase in click-through rate to the linked site
Including videos on landing pages can increase conversion by 80%
After watching a video, 64% of users are more likely to buy a product online
50% of executives look for more information after seeing a product or service in a video
Enjoyment of video ads increase purchase intent by 97% and brand association by 139%
Pretty amazing huh? Since this date was collected, the stats have continued to grow and get better and better! For the other 26 facts that came with the above, check out this infographic!
If this has inspired you like it has me and you're wanting some help hopping onto the video marketing bandwagon and seeing what it can do for your business - get in touch! We'd love to be part of your A-team!