Health Articles & Blog Writing

We write medical articles and blogs for busy health professionals, private clinics and leading health organisations. There's already a good chance you've seen our work online without ever knowing it's us behind the content! (Nor will you, because our clients own the rights to the content and to put their name and credentials to it, meaning we keep you sounding fantastic to others).

All of our articles and blogs are written by copywriters who hold a Bachelor's degree in Science, Health Science or Medicine. This means that your content is both technically medically accurate, and speaks to your patients in a way that resonates, connects and engages.

Not sure if your clinic needs articles or blogs? Read about some of the benefits of our articles below or click here.

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Such great articles every month, thanks for understanding exactly what we need and being on point with all the content. You're the best at what you do.

Steven Zinsli
CEO, HealthNow Global

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These are perfect! I am so impressed! So well written, easy to follow but very informative. I really am thankful for the help, I could never do this side as well on my own.

Lisa Davidtz
Director & Podiatrist
Vital Feet Podiatry

Benefits Of Website Articles And Blog Content

The articles and blogs we write serve many income-generating, business-promoting and generally helpful purposes:

The strategic use of keywords and locations for SEO mean that the right people in the right place see your content, and know you have the solution for their pain or problem. By driving more people to your website, this builds your authority online and your content gets a wider reach.

Unlike Google ads where you pay monthly fees for both management agencies and the ads themselves, there are no ongoing costs beyond the article cost to keep it working to drive organic traffic to your site.

Articles showcase expert knowledge in a range of fields. This shows your knowledge, skills and experience long before you've had direct contact with the patient, starting an important relationship off on the right foot.

The language we use is carefully toned to make it clear and easy to consume for the reader, both adding value and leaving a fantastic impression of what engaging your service would be like.

Article content is evergreen, meaning you can continue to leverage it on social media platforms, LinkedIn and other avenues again and again. It is also very easy to edit and add to yourself over the years, if you like, to keep the information relevant (like if you add another service to your clinic relevant to the article).

Articles greatly support your link building efforts, which is a biggie for Google. More and more each day, Google is also recognising and rewarding unique, genuine (read: not bots) and helpful content.

 

With the majority of clinic bookings now being made online, focusing on your website's keywords and authority is more important than ever.

 

How we work

Working with us starts with jumping on a complimentary 15-minute Zoom call so we can get to know one another, discuss your article or blog needs and goals, and see if we'll be a good fit to work together. If we don't feel we're the best team to produce exceptional, results-driven content for you, we'll let you know promptly.

If our approaches, timelines and budgets align, we'll send you a quote for your project and lock in the time to work on your content - whether that's a one-off project or reliable content produced every month. Exciting!

If you're an existing client of ours, you get exclusive privileges and including instant pre-approval for article work so just send us an email, say hello, and we'll get started.

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Frequently Asked Questions

How do I know what makes a good article or blog topic for my clinic?

If you're just starting out with articles for your website, we recommend (1) making a list of the most common questions you get asked as a practitioner and answering this in an article, (2) researching commonly searched terms around the pain points your patients have and the services you offer and addressing these, and (3) reviewing your analytics and how people are currently finding you, using this to guide your topics. In all cases, you will be directly giving your readers information they're already looking for and interested in. 

What's the difference between a health article and a health blog?

Many agencies will use these two terms interchangeably. For us, articles often require more extensive referencing and tend to be longer and more comprehensive. You don't necessarily need to discern the two - just let us know what you need and we'll create it.

Can you write articles for me every month?

80% of our client base has monthly content created, whether that is articles, additional web pages, case studies and more. We love getting to know our clients and working with them on an ongoing basis to see their business flourish and can create a custom quote for you for monthly articles.