You're here because you know that video marketing is significantly more powerful for getting views, engagement, attention and of course, new leads and patients,...
Writing a blog or article for your healthcare business is made simple with these ten easy to follow steps. Creating good quality content like this allows you to reach more patients and convert them to bookings in your clinic.
This is for healthcare professionals starting their marketing journey or failing to implement effective marketing to gain new patients because it seems to ‘hard’ or ‘complicated. The truth is that you have it much easier than most industries because you already have th...
In the last few years, we’ve seen social media being integrated much more fluidly into small businesses across New Zealand and Australia. Facebook and Instagram, in particular, are adding tremendous value to many of our clients’ capacities to reach their target markets...
Even without putting pen to paper, your company has had a culture since day one. It could be fantastic and a lovely place to be for both staff and clients alike, or it could be very different to the culture you had imagined when you took that leap of faith and started...
When I start working with a new client, the first thing I do is get them to fill out a brief about the company itself. The project briefs will follow, but the first step is to get a sense of who they are as a company, what they’re about and most importantly, why they’r...
If you’re a tad confused about what the real difference is between a blog and an article then rest assured, you’re not alone! It’s a fairly common question that I am asked by clients and stems from a fairly common misconception.
You're a healthcare professional grounded in science and anatomy and clinical evidence. Facebook is a social media platform filled with cute animals and mildly humorous memes. It's no wonder that there is some apprehension about whether Facebook really can add value to...
This week our American friends celebrated Thanksgiving, and it got us thinking about all of the things that we're thankful for. We've been in business for under a year and have already had the privilege of working with and meeting the loveliest of people and helping th...
A week ago, Facebook announced it’s changing its Newsfeed algorithm to reduce the organic reach of click-bait stories and misleading or ‘spam’ information. Don’t worry - unless you’re actively posting over 50 posts each day that contain poor information and spam links...
